TRIPPY
CARIBBEAN

Commissioned by Latin Grammy-winning band "Rawayana" for their third album titled "Trippy Caribbean," this project grew from a single album cover into an entire visual universe built around the band's sun-soaked, psychedelic Caribbean sound. Taking the word "trippy" literally, the identity warped tropical paradise, all islands, palm trees, and desert beaches, into one simple pink pool float that carried across a full design system: with graphics (that people got tattoed), album and singles artwork. That same world extended onto the stage, where the Trippy Caribbean Tour turned the artwork into an immersive, extrasensory live show that transformed the album from a record into a place audiences could step inside.