In a world profoundly shaped by advertising and consumption, Joaquin Salim's artistic journey is a provocative exploration of how these influences impact our lives. With a background in advertising, Salim intimately understands the art of persuasion that compels us to consume, conform, and seek meaning in material possessions. His primary goal through art is to disrupt and explore this established norm.

At first glance, Salim's use of materials and techniques may seem unconventional, and his artistic path, unorthodox. Yet, here lies a profound message—a call to follow your instincts and trust the process, even when it may appear "wrong" to others. The end result, as Joaquin Salim demonstrates, is an art that feels not wrong but right.

Through a deliberate disconnection and transformative use of materials, Salim masterfully dissects elements of advertising. He uses these components to create new narratives, harmoniously juxtaposing chaos and texture, ultimately revealing the hidden beauty of the process of creating and consuming. As an artist, Salim transcends the confines of advertising and art, offering a space for reflection.

“Till Wrong is Right" is an invitation to question the boundaries between creativity and consumption, as well as an opportunity to embrace new perspectives and find beauty in the unexpected. This exhibition is a visual dialogue that confronts the viewer, imploring us to seek a harmonious existence beyond the confines of the aesthetics of consumerism.