We partnered up with Oscar nominated director, Darren Aronofsky, to create a campaign that grants viewers an unprecedented look inside the hardships faced by New York Time reporters on the ground. Each film features exclusive and unpublished outtakes selected from over 100,000 photos taken during different assignments, alongside interviews from these journalists located all over the world, elevating the importance of not only New York Times dedicated journalists, but the truth, which should be reported at all costs.
“Photojournalists risk their safety, their minds and often their lives in order to capture what is really happening in the most tumultuous parts of the world. They rush face first into war, disease and human plight to capture the horrors that are unfolding on and to our planet. Many of their images end up changing us and how we treat each other.
Instead of being maligned and mistrusted, journalists should be respected and thanked. For me, it was an honor to speak with them about their methods and some of their toughest assignments. I hope the commercials pay tribute to the important work these men and women have done and continue to do.” –Darren Aronofsky