"People are coming into the dealerships and talking about Gumby," Susie Rossick, senior manager at American Honda, told me.
"So we're getting great feedback from dealers. They're saying, 'We didn't know those ads would be this popular!'"
–Forbes (link here)
PRESS: DAILY GLOBE AND MAIL
PRESS: USA TODAY / BUZZ:60
CASE: ON CYBER MONDAY, ONE OF THEBUSIEST SHOPING DAYS ONLINE, SKELETOR TOOK OVER HONDA'S TWITTER ACCOUNT.
AGENCY: RPA | CLIENT: HONDA | PRODUCTION: PSYOP | STOP MOTION: SCREEN NOVELTIES | DIRECTED BY TODD MUELLER + FLETCHER MOULES