"People are coming into the dealerships and talking about Gumby," Susie Rossick, senior manager at American Honda, told me.
"So we're getting great feedback from dealers. They're saying, 'We didn't know those ads would be this popular!'"
–Forbes (link here)

Happy Honda Days - CR-V (ft. Skeletor & He-Man) 

Happy Honda Days - Civic (ft. Gumby & Pokey) 

Happy Honda Days - Accord (ft. Stretch Armstrong) 

Happy Honda Days - Civic (ft. Jem and G.I. Joe) 

Happy Honda Days - Accord (ft. Strawberry Shortcake) 

Happy Honda Days - CR-V (ft. Little People) 

Happy Honda Days - End Soon (ft. Skeletor & Magic 8-Ball) 

PRESS: DAILY GLOBE AND MAIL

PRESS: USA TODAY / BUZZ:60

CASE: ON CYBER MONDAY, ONE OF THEBUSIEST SHOPING DAYS ONLINE, SKELETOR TOOK OVER HONDA'S TWITTER ACCOUNT.


AGENCY: RPA  |  CLIENT: HONDA  |  PRODUCTION: PSYOP  |   STOP MOTION: SCREEN NOVELTIES  |  DIRECTED BY TODD MUELLER + FLETCHER MOULES