Joaquin Salim
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Honda Holidays | Film

 

HAPPY HONDA DAYS

Because of the overwhelming amount of holiday ads that pop up every December, it’s hard for car brands to stand out during Christmas time. To break from all the santa-related clutter, we decided to remind potential buyers of the exhilarating feeling of getting something you really want for Christmas, and to do that, we recruited their favorite childhood toys. Thanks to Gumby, Skeletor and company,  2012 was the highest selling holiday for Honda to date.

"People are coming into the dealerships and talking about Gumby"
–Forbes (link here)

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Skeletor | Directed by Todd Mueller + Fletcher Moules | Cinematography by Simon Duggan | Produced by Psyop | Created at RPA


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Gumby | Directed by Todd Mueller + Fletcher Moules | Cinematography by Simon Duggan | Produced by Psyop | Created at RPA


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Stretch Armstrong | Directed by Todd Mueller + Fletcher Moules | Cinematography by Simon Duggan | Produced by Psyop | Created at RPA


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Strawberry Shortcake | Directed by Todd Mueller + Fletcher Moules | Cinematography by Simon Duggan | Produced by Psyop | Created at RPA


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Jem and G.I. Joe | Directed by Todd Mueller + Fletcher Moules | Cinematography by Simon Duggan | Produced by Psyop | Created at RPA


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Little People | Directed by Todd Mueller + Fletcher Moules | Cinematography by Simon Duggan | Produced by Psyop | Created at RPA


PRESS: DAILY GLOBE AND MAIL

PRESS: USA TODAY / BUZZ:60

CASE: ON CYBER MONDAY, ONE OF THEBUSIEST SHOPING DAYS ONLINE, SKELETOR TOOK OVER HONDA'S TWITTER ACCOUNT.