IT’S GONNA BE MAYHEM
The Sugarbowl is a Mayhem event itself, so we created a place where fans can insult each other and heat up before the game.
They could also take selfies, but mostly insult each other. Instagram, wasn’t popular back then.
Social Component | Twitter + Instagram
We also gave away Mayhem butterfly bandaid stickers for people to become Mayhem for a day. Thousands of mayhems were found under the #gonnabemayhem.
Bus Shelters & Magazine Ads
AGENCY: LEO BURNETT | CLIENT: ALLSTATE | PHOTOGRAPHY: MARTIN SCHOELLER