Joaquin Salim
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Allstate Sugarbowl

IT’S GONNA BE MAYHEM

The Sugarbowl is a Mayhem event itself, so we created a place where fans can insult each other and heat up before the game.
They could also take selfies, but mostly insult each other. Instagram, wasn’t popular back then.

#Gonnabemayhem Case Study

Social Component | Twitter + Instagram

We also gave away Mayhem butterfly bandaid stickers for people to become Mayhem for a day. Thousands of mayhems were found under the #gonnabemayhem.


 

Bus Shelters & Magazine Ads

AGENCY: LEO BURNETT  |  CLIENT: ALLSTATE  |  PHOTOGRAPHY: MARTIN SCHOELLER