Joaquin Salim
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GE Don't Skip

DON’T SKIP

Up to 46% of women SKIP their regular breast cancer screening because of uncomfortable and painful mammogram machines.
This means almost half of women in the world avoid their annual exam, potentially putting their healths at risk.
With these films we wanted to raise awareness about the importance of regular mammograms by educating women
about the new GE Senographe Pristina designed by women, for women’s comfort in mind.

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Don’t Skip: Denise | Directed by: Jaq Martinez | Cinematography by: Chayse Irving | Edited by: Jessica Mutascio at Whitehouse | Music: Circle of Sound | Created at BBDO NY


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Don’t Skip: Laura | Directed by: Jaq Martinez | Cinematography by: Chayse Irving | Edited by: Jessica Mutascio at Whitehouse | Music: Circle of Sound | Created at BBDO NY