Joaquin Salim
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de-brief project

DE-BRI3F Project is a series of prints created by decomposing old assignment briefs that I have worked on as a creative in the advertising industry to give them an afterlife after the project is over. For this series, I used assignment brief from big brands like Firestone, Allstate, Purina, Norton, HH Gregg and a few more. Originals and prints available per request.

 


This project concists of a series of prints created by decomposing advertising assignments briefs that I've worked on. Meaning, I take a  used brief, brake it into pieces and create something cool out of it. THE OBJECTIVE OF THIS ON-GOING PROJECT IS TO DO SOMETHING MORE INTERESTING WITH THESE BRIEFS ONCE I'M DONE WORKING WITH THEM. IT ALSO SERVES AS A CONTINUING ART/DESIGN EXPLORATION THAT ALLOWS ME TO TRY DIFFERENT ART COMPOSITION METHODS WHILE GIVING ME THE FREEDOM TO CREATE WITHOUT FOLLOWING ANY RULES.

 

BRIEF: FIRESTONE RACING | Archival pigment print with gloss varnish on Archival Hot Press Bright 300gsm paper

BRIEF: ALLSTATE MAYHEM TV | 3-color screenprint on Coventry Rag 330gsm paper

BRIEF: FIRESTONE SOCIAL | 4 color screenprint on Coventry Rag 330gsm paper

BRIEF: TRAVELOCITY TV | Archival pigment print with gloss varnish on Archival Hot Press Bright 300gsm paper

BRIEF: FIRESTONE SOCIAL | 3 color screenprint on Coventry Rag 330gsm paper