This project concists of a series of prints created by decomposing advertising assignments briefs that I've worked on. Meaning, I take a  used brief, brake it into pieces and create something cool out of it. THE OBJECTIVE OF THIS ON-GOING PROJECT IS TO DO SOMETHING MORE INTERESTING WITH THESE BRIEFS ONCE I'M DONE WORKING WITH THEM. IT ALSO SERVES AS A CONTINUING ART/DESIGN EXPLORATION THAT ALLOWS ME TO TRY DIFFERENT ART COMPOSITION METHODS WHILE GIVING ME THE FREEDOM TO CREATE WITHOUT FOLLOWING ANY RULES.

 

BRIEF: FIRESTONE RACING | Archival pigment print with gloss varnish on Archival Hot Press Bright 300gsm paper

BRIEF: ALLSTATE MAYHEM TV | 3-color screenprint on Coventry Rag 330gsm paper

BRIEF: FIRESTONE SOCIAL | 4 color screenprint on Coventry Rag 330gsm paper

BRIEF: TRAVELOCITY TV | Archival pigment print with gloss varnish on Archival Hot Press Bright 300gsm paper

BRIEF: FIRESTONE SOCIAL | 3 color screenprint on Coventry Rag 330gsm paper