ART IN PROGRESS
New York City is one of the most beautiful cities in the world. But lately, it seems like the city that never sleeps also never stops growing. Today, Manhattan is home to 7,437 active construction sites; every single one is a fortress of unsightly green panels and clunky metal scaffoldings. These days, the green walls have completely taken over the city. But what if these eyesores were turned into a canvas for creativity?
With our new campaign, Art in Progress, we asked established and up-and-coming artists to reimagine these construction panels around the city, and turn them into original works of art. Once the panels were complete, they were placed in construction sites all over the city, transforming these common eyesores into beautiful open-air galleries that inspired New Yorkers to Stir Creativity.
Art in Progress [Case Study] | Artists: ADAM LUCAS, MATTHEW GRABELSKI, CHRISTY LEE ROGERS, JOAQUIN SALIM, MALIK ROBERTS, IVAN ALIFAN, JIM HOUSER | Created at BBDO NY